Gone are the days when it's enough for us to simply write down our score per hole. Today's golfer wants to track more of their playing stats to improve how they play, but can't track them on the traditional paper scorecard. Beyond that, we often have a side game going with a buddy or the group. There is no easy to way to track these games easily, especially whenever you need to factor handicap into the equation. The worst scenario is when we don't complete the scorecard and then forget it in the golf cart so that we can't access and save the information later to settle bets or track handicap.

It seems like whenever you want a quick drink and/or snack on the course, you can never find the beverage cart OR if one is even actively moving around the golf course. When you do actually see them, the experience is rushed and you end up choosing the first thing you can think of to buy versus finding another option you may prefer. When it comes to ordering food at the "turn", you don't have an easy way to order food ahead or time or knowing all of the currently available options... so you end up trying to rush and choosing up the first thing you feel like will be quickest to not hold up the group playing behind you. Even worse.. ordering something that DOES hold up the next group!

After teeing off on the first hole, we spend the next 4-5 hours on the golf course without immediate assistance when needed. There are a number of scenarios, such as a cart battery dying, where we need help quickly so that we don't slow down the group behind us. Learning who to call and get help is time consuming and not obvious. Speaking of slow play, it happens often and the only real hope is that a ranger happens to be on the course, see the issue before there is a long back-up AND decide to take action with the offending group. Fixing the problem early is key.

Your course needs to present offers for services such as lessons, products like golf equipment discounts and events like a summer membership. Unless you already have email addresses that are actively checked, you need to reach golfers when they are on the property. It feels so desperate that these offers are often placed near the entrance or even above the urinal in a bathroom. The problem, however, is EVEN if a golfer sees the offer, how do they save information to take action later?

Course conditions are constantly changing. Whether it's information such as daily pin positions, holes that are closed for standing water, maintenance issues throughout the course, bathroom access codes, lightning present in the area, or a number of other updated items, there is no efficient and easy way to allow golfers to access this information. You either have to print out information and clutter your golf cart, or hope that a golfer not only hears all this information, but remembers it in the minutes they are in front of a starter or person checking them in.